Parallel Design

The Parallel Design method is a time- and cost-efficient approach to translate a broad range of ideas into concepts or designs for a product. Multiple Digital Experience Designers simultaneously develop independent ideas, which are then compared and evaluated. The selected design represents the optimal design proposal and can be either a variant or a combination of the various source materials.

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The design proposals can often be merged with or expanded by each other. This creates a synergy that discovers new potentials, takes all creative ideas into account, and brings out the best in the product or solution.