Our experts are the worthy representatives of the end user.
Users' goals are often quite different from what software developers might guess them to be. That's why thorough user research is more necessary than ever.
Hence our user research experts observe users how they interact with software. From that they derive user needs, requirements, goals, and motives. They are the recognized experts for planning, conducting and analyzing user research activities. A combination of observation and one-on-one interviews is the most effective activity in a user researchers' arsenal for gathering qualitative and quantitative information about users and their goals.
In fact user research is the critical foundation upon which innovative software concepts are built. The task of the user research experts is to convey the knowledge about the end user to the project team. They represent the end user for the duration of the project. That way they help to bridge the gap between user research results and the final software concept.
Moreover, they are involved in developing prototypes and contribute by validating these prototypes with end users. By doing this we can constantly improve software concepts and can eliminate costly errors early.